Virginia Fresh Match

Virginia Fresh Match (VFM) is a network of farmers markets, mobile markets, and community food stores across Virginia. VFM locations offer nutrition incentives that double the value of SNAP (Supplemental Nutrition Assistance Program) dollars spent on fruits and vegetables. With VFM, SNAP shoppers can afford more fruits and vegetables, local farmers earn extra income, and more dollars stay in the local economy. Local Environmental Agriculture Project (LEAP) serves as a fiscal sponsor. Learn more at
Williamsburg Farmers Market (WFM) is proud to be one of many locations across Virginia, ensuring that fresh produce is within reach for everyone in our community by doubling the value of SNAP dollars. WFM also offers an additional match for those families who bring their children to market with them of $25. Beyond providing top-notch products, our mission extends to fostering a healthier community and supporting local farmers.