Purchase Options
While every vendor accepts cash, not every vendor accepts credit cards.  The Williamsburg Farmers Market utilizes a token system in order to accept Debit, Credit and SNAP/EBT cards. It’s a win-win for farmers and shoppers!

Credit, Debit, and W&M Express Tokens

Did you forget to bring cash to the market? Stop by the information tent located by the intersection of Duke of Gloucester St. and N. Henry St. and use your debit/credit card to purchase $5 wooden tokens you can use like cash on any market day. There is no transaction fee for customers, and every vendor takes them! There is no fee for this service, unlike the ATM.  The market absorbs the processing fees for vendors, and you can swipe once instead of 40 times.

W&M Dining Dollars

William and Mary students can use Dining Dollars at the market during the school year by purchasing tokens.  Tokens can be purchased at campus stores and the market.  Students will need to use the GrubHub app to purchase tokens at the market.  Once purchased, tokens do not expire.


Eating fresh, local food has become easier for Williamsburg families. The Williamsburg Farmers Market participates in the USDA’s Supplemental Nutrition Assistance Program (SNAP), formerly known as the Food Stamp Program, which offers nutrition assistance to millions of eligible individuals and families.

Your EBT/Food Stamp/SNAP card is welcome at the Williamsburg Farmers Market, making it simple to bring home nutritious food. Swipe your EBT/Food Stamp/SNAP card at the market  tent and receive $1 wooden tokens to use at the market.

What you CAN buy at the Williamsburg Farmers Market with your SNAP Tokens

Fruits and Vegetables, Plants that Grow Food, Breads, Meat, Fish, Poultry, Dairy Products, Maple and Honey Products, Seeds and Plants that Produce Foods, Baked Goods: Wrapped, Labeled and Intended for Home Consumption, Jams, Sauces, Soups, Etc.

What you CAN NOT buy at the Williamsburg Farmers Market with your SNAP Tokens

Beer, Wine, or Liquor, Tobacco Products, Nonfood Items, Food Meant to be Eaten On-Site, Hot Foods, Vitamins and Medicines.


 Fruit and Veggie Tokens

The Williamsburg Farmers Market received funding through the U.S. Department of Agriculture’s Food Insecurity Nutrition Program as a subgrantee of VA Fresh Match. To learn more about VA Fresh Match, please click here.