While every vendor accepts cash, not every vendor accepts credit cards. The Williamsburg Farmers Market utilizes a token system in order to accept Debit, Credit and SNAP/EBT cards. It’s a win-win for farmers and shoppers!
Credit, Debit, and W&M Express Tokens
Did you forget to bring cash to the market? Stop by the Information Tent located in the center of the market and use your debit/credit card to purchase $5 wooden tokens you can use like cash on any market day. There is no transaction fee for customers and every vendor takes them! There is no fee for this service, unlike the ATM, because of support from our token program sponsor, Chesapeake Bank.
Eating fresh, local food has gotten easier for Williamsburg families. The Williamsburg Farmers Market participates in the USDA’s Supplemental Nutrition Assistance Program (SNAP), formerly known as the Food Stamp Program, which offers nutrition assistance to millions of eligible, low income individuals and families.
Your EBT/Food Stamp/SNAP card is welcome at the Williamsburg Farmers Market, making it simple to bring home nutritious food. Swipe your EBT/Food Stamp/SNAP card at the market Information tent located in the center of the market and receive $1 wooden tokens to use at the market. These tokens can be used for anything you can purchase with your card at the grocery store.
What you CAN buy at the Williamsburg Farmers Market with your SNAP Tokens
Fruits and Vegetables, Plants that Grow Food, Breads, Meat, Fish, Poultry, Dairy Products, Maple and Honey Products, Seeds and Plants that Produce Foods, Baked Goods: Wrapped, Labeled and Intended for Home Consumption, Jams, Sauces, Soups, Etc.
What you CANNOT buy at the Williamsburg Farmers Market with your SNAP Tokens
Beer, Wine, or Liquor, Tobacco Products, Nonfood Items, Food Meant to be Eaten On-Site, Hot Foods, Vitamins and Medicines.
To help fill the gap, and get more Virginia grown and produced food into the hands of our low-income neighbors, the Williamsburg Farmers Market created a token-matching program for SNAP participants. SNAP shoppers get a dollar-for-dollar match (up to an additional $30 per week) to spend with market vendors. By making their benefit dollars go farther, the Fresh Food Fund encourages SNAP beneficiaries to shop at farmers markets, so they can enjoy the best local food and support local farmers.
The SNAP match is sustained through generous contributions from local businesses and Williamsburg Farmers Market customers. The EBT terminal was provided by Virginia Department of Social Services at no cost to the market.
Fruit and Veggie Tokens
The Williamsburg Farmers Market received funding totaling $24,480 through the U.S. Department of Agriculture’s Food Insecurity Nutrition Program, as a subgrantee of Wholesome Wave. This allowed the market to expand our match to $30/week with the first $10 to be used on fruits and veggies.