2024 POP Club

Power of Produce (POP) Club Summer 2024

at the Williamsburg Farmers Market

The Power of Produce (POP) Club provides a fun opportunity for children to engage in our local food system through conversations directly with farmers, educational games and demonstrations, and exposure to new fruits and vegetables.  In addition to participating in activities, POP Club kids receive vouchers to spend at the market, allowing them to make their own shopping decisions.  The more POP Club you attend, the more opportunities there are to earn vouchers, win prizes, and enjoy activities at the market.  POP Club will run from June 1 – August 31.

Parental attendance is required to participate in the POP Club.

HOW THE POP CLUB WORKS:  Children between the ages 4-12 years:

    • POP Club begins at 9:00 am.
    • Children must try two bites of the fruit or vegetable of the week. Please let market staff know if your child has a food aversion, allergy, or something that would keep them from being able to participate fully.
    • The POP Passport is used by children to track their POP Club attendance. We keep the passport at the POP Club tent in the market.
    • Participants receive $3 woth of tokens to spend at the market every time they complete both the activity and try the two-bite of the day.

2024 POP Club Sign Up

  • Please enter a number from 0 to 18.
  • Which school does your child attend?
  • Enter your child's year in school (e.g. kindergarten, first grade)
  • Choose boxes that best represent your child's ethnic background. You may select more than one option.
  • Our POP newsletter will come out once a week to let you know what the Two Bite, activity, and story of the week will be.