POP Club


2024 Schedule

Every Saturday (9 am—11 am) from June 1 to August 31, children are invited to participate in a market activity and sample two fresh fruit or vegetable bites. When they return with the answer from their activity, they receive three “pop bucks” to spend on a healthy snack from the market.

POP Club will begin June 1.

Want to get more information and sign up?

Click Here!

What is the POP Club?

The Power of Produce (POP) Club is a nationwide initiative that began in Oregon in 2011.  The program seeks to incorporate children ages four through twelve into the farmers market community and empower them to choose healthy food.  POP Club was launched at the Williamsburg Farmers Market in April 2016 and continued to grow thanks to the support of SHIP (School Health Initiative Program), a partnership with the Williamsburg Farm Camp, and a generous donation from Danny and Larkin Schmidt.  For the 2022 and 2023 seasons, POP Club was funded through a sponsorship from the Historic Virginia Land Conservancy.

 Check out this video of our Squash Car Derby!