POP Club


2022 Schedule

Every Saturday at 9:00, children are invited to listen to a story read by our local hometown heroes: community partners, volunteers, and local celebrities.  Then, they can participate in an activity and sample two bites of a fresh fruit or vegetable.  Finally, they receive three “pop bucks” to spend on a healthy snack from the market.

POP Club will begin June 4.

Want to get more information and sign up?

Click Here!

June 4StrawberriesFitness Bingo
June 11Sorting Activity
June 18RadishesFingerprint Fruit (Father's Day) Cards
June 25CucumbersCooking with Kids: Create your own salad
July2Cherry TomatoesFruit & Veggie Bingo
July 9MelonVA Master Naturalists
July 16PeppersFitness is fun
July 23SquashSquash Car Derby
July 30Sliding Tomatoes + Herb BlendCooking with Kids: Make your own caprese
August 6WatermelonFitness is fun
August 13Tomatoes + CornCooking with kids: Make your own salsa
August 20Green BeansWater Wise Activity
August 27BroccoliButton art
September 3ApplesFarmer Appreciation Cards

What is the POP Club?

The Power of Produce (POP) Club is a nationwide initiative that began in Oregon in 2011.  The program seeks to incorporate children ages five through twelve into the farmers market community, and empower them to make healthy food choices.  POP Club was launched at the Williamsburg Farmers Market in April 2016, and continued to grow thanks to the support of SHIP (School Health Initiative Program), partnership with the Williamsburg Farm Camp and a generous donation from Danny and Larkin Schmidt.  For the 2022 season, POP Club is funded through a sponsorship from the Historic Virginia Land Conservancy.

 Check out this video of our Squash Car Derby!