The Chefs Tent provides an excellent opportunity to provide market shoppers with examples of how to use local, seasonal market resources at home while exposing local chefs to our market foods and farmers. By making local fresh foods available to area residents we help preserve farmlands and promote the local economy. This is a great opportunity to showcase culinary talents and promote local restaurants. Your participation as celebrity chef is a big part of our success, as you feature the seasonal produce and market items in a fresh way.
Chefs from the greater Williamsburg area.
Demonstrate recipes, techniques & tools of the trade and provide samples for tasting.
To promote your restaurant as well as farm fresh foods available at the Market
Saturdays, May through October two demos at 9:30 a.m. & 10:30 a.m or one demo at 10:00 a.m.
The Chef’s Tent is an informal setting in a prime location, adjacent to the outdoor seating area at The Cheese Shop. Shoppers gather round to watch a brief demonstration and stay to ask questions about your restaurant.
• Focus on your signature style and seasonal ingredients.
• Provide handouts with recipes and food notes.
• Bring menus and brochures about your business.
• Relax and have fun with your audience.
Some Notes About the Program:
We get the most positive comments when the demo features a recipe that the home cook can pull off. E-mail recipe to firstname.lastname@example.org or fax it to 757-259-8064 ahead of time we’ll get it on the website in time for your appearance. Bring copies to hand out – 150 or more.
The quantity is up to you. Most chefs serve 200-300 very small samples. The first demo attracts the most home cooks/shoppers. The second one attracts more tourists who would like to know about your restaurant. Most chefs bring the samples of their recipe already prepared so that the demo is for show only.
See Confirmation Form. Let us know how we can assist you. Williams Sonoma loans small equipment (see Form) for use.
Market Manager parks in your spot behind the Cheese Shop/Fat Canary to reserve it until you arrive.
Send bio. Bring signs, banners, flyers, menus, business cards, etc. to promote your operation.1200-1500 people come to the WFM each week.
We strive to make the connection between food growers, chefs and shoppers to promote seasonal foods and regional agriculture. Towne Bank is sponsoring the Chef’s Tent this year. Funds are available to enable you to purchase ingredients from WFM vendors.
You can also demonstrate canning or preserving techniques rather than preparing a “dish”.
Thank you to Towne Bank for sponsoring the Chefs Tent.