To sustain, foster, and operate a weekly Williamsburg Farmers Market in Merchants Square for growers and producers primarily of Eastern Virginia featuring fresh seasonal food and farm products for sale directly to the residents, students, businesses, and visitors in the Greater Williamsburg area.


  • Provide healthy regionally produced food to all economic levels of the Williamsburg community.
  • Stimulate the regional farm economy and preserve agricultural land.
  • Sustain and enhance the historic role of the Williamsburg town center as a premier gathering place for markets, social, cultural, and entertainment events.
  • Create a fun and educational venue to enhance community life in Williamsburg.

General Information

Location: Merchants Square, at 402 West Duke of Gloucester between Boundary and Henry Streets, in Williamsburg, Virginia
Dates: Winter Market – second Saturday of February
Regular Season – Saturdays, April through October
Seasonal Markets – Saturdays in March and November
Holiday Markets – December 12 and 19
Time: Regular season – Saturdays, 8:00 am – 12:00 pm
Seasonal, Holidays and Winter – 8:30 am – 12:30 p.m.
Vendors: Producers of locally grown: produce, seafood, cut flowers, organic vegetables, herbs, baked goods, pasture-raised meats, cheeses, herbal and goat’s milk soap, fresh bread, honey and eggs
Contact: Tracy Herner, Market Manager
Phone: 757-259-3768
Fax: 757-259-8064
Address: 202 Quarterpath Road, Williamsburg, VA 23185
Email: therner@williamsburgva.gov

Board Members 2015

Mike Westfall


Community Member

Marina Ashton


Founding Sponsor

Colonial Williamsburg

Dir. of Commercial Properties

Vickie Herrick


Founding Sponsor

City of Williamsburg

Deputy Director of Finance

Anderson Bradshaw Community Member Lawyer and farmer

Barbara Brown

Founding Sponsor

Colonial Williamsburg

Communications Coordinator

Michele Mixner DeWitt

Founding Sponsor

City of Williamsburg

Economic Development Director

Leanne Dubois Community Member VDACS Direct Marketing Manager
Gerry Fortin

Vendor Representative

Vendor Representative
Owner, Lucille’s Bakery
Jeffrey McClure Community Member Director of Dining Services, College of William and Mary
Michael Segala Advisory Wilkins Zurn – Nat. Sales Manager
Fredrika Teute Advisory Editor of Publications, OIEAHC
Ralph Youngs
Founding Sponsor

Merchants Square

Owner, Baskin Robbins

Map & Directions


From I-64

  • Exit 238 (Camp Peary), from Richmond turn right onto Route 143, and from Newport News turn left on to Route 143.
  • Take a right at the second traffic signal onto Route 132 (N. Henry Street).
  • Market is held on Duke of Gloucester street between Henry and Boundary Streets

From Rt. 199

  • Turn onto S. Henry Street (Route 132) at stoplight.
  • Market is held on Duke of Glouchester street between Henry and Boundary Streets