WFM Wagon w plants SHAbout Us

The Williamsburg Farmers Market features 40 vendors focused on produce, prepared food and farm related products grown or made in Virginia and has been serving between 1,000 and 1,500 people on any given Saturday.  The market’s live music and great location at Merchant’s Square in Colonial Williamsburg make it both a local favorite and an attraction for visitors from across the country and around the world.

In operation since 2002, the market offers a diversity of products, bringing together farmers,  bakers, watermen and a variety of prepared food vendors.  Join us at our open-air market each week to share in the celebration of local, fresh food and community.

The Williamsburg Farmers Market does not allow reselling. That means that the people doing the growing and producing are the same smiling folks who sell those products to you at Market. Got a question about how your food is grown? You’re at the right place, because at the Williamsburg Farmers Market, the salesperson is also the farmer!

Each week brings new produce, vendors, music, events and fun!


To sustain, foster, and operate a weekly Williamsburg Farmers Market in Merchants Square for growers and producers primarily of Eastern Virginia featuring fresh seasonal food and farm products for sale directly to the residents, students, businesses, and visitors in the Greater Williamsburg area.


  • Provide healthy regionally produced food to all economic levels of the Williamsburg community.
  • Stimulate the regional farm economy and preserve agricultural land.
  • Sustain and enhance the historic role of the Williamsburg town center as a premier gathering place for markets, social, cultural, and entertainment events.
  • Create a fun and educational venue to enhance community life in Williamsburg.


Williamsburg Farmers Market is committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, sexual orientation, religion, disability, age, or socioeconomic status, are welcomed and valued. We celebrate diversity and strive to ensure equal access and opportunities for all customers, vendors, and stakeholders.